Putting people at the centre of business is the hallmark of the Small Giants community – leaders who choose to be great instead of big. Jean Moncrieff, who stepped into the role of community head in 2025, shares how values-driven leadership transformed his own business and why it continues to shape a global network of purpose-led entrepreneurs. 

A longtime member turned coach, Jean discusses the origin of Small Giants, the importance of community, and how businesses are embracing alternative ownership models like ESOPs and employee ownership trusts. He explains the power of vulnerability, the impact of intentional leadership, and how younger generations are reshaping expectations around purpose at work. 

Takeaways  

• True leadership begins with vulnerability, intentionality, and a clear sense of purpose. 
• Employee ownership models help preserve company soul and legacy through succession. 
• Values aren’t posters – they’re filters for decisions, culture, and everyday operations. 
• Mindset shifts in founders often unlock growth and sustainable business transformation. 
• Younger generations are drawn to purpose-driven workplaces that reflect their values. 
• Community creates resilience – leaders thrive when they’re not building alone. 
• Succession planning is strongest when leaders focus on people, not just profit. 
• Great businesses are built by founders who let go and empower others. 

Follow Jean Moncrieff
https://smallgiants.org/
https://www.linkedin.com/in/jeanmoncrieff/ 

Books recommended on this episode
The AI-Driven Leader: Harnessing AI to Make Faster, Smarter Decisions by Geoff Woods https://amzn.to/3H2YFHm
Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition by Bo Burlingham https://amzn.to/45dyeGQ 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

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Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

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